To reinforce its belief on ‘well-being-well’, Natura has connected with Alexa digital voice command technology launched by Amazon Brasil to include “Natura Meditation”.

From a scientific research carried out in partnership with the Brain Institute of the Israeli Institute of Education and Research Albert Einstein and the Palas Athena Association, Natura initially developed a Meditation app for mobile phones (free download on IOS and Android operating systems). ), which aims to promote more balance for Natura’s entire network of relationships, and now has part of its experience also taken to Amazon’s virtual assistant.

Luciano Abrantes, Natura’s director of digital innovation declares: “At the same time that today people are looking to interact and connect with highly innovative technologies, as in the case of Alexa, we invite each other to also connect with themselves. through the practice of this ancient technique, with so many proven benefits, “explains the executive.

Natura’s Meditation experience, available through the Alexa Virtual Assistant, brings in its first version four audio-guided meditation tracks, ranging from 3 to 10 minutes. The authorial content, with soundscapes, leads to relaxation and can be used by people seeking to enjoy scientifically proven benefits such as reducing symptoms of stress and anxiety, as well as developing better concentration and creativity.

The initiative also reinforces Natura’s corporate mindfulness strategy, which offers mindfulness meditation sessions at its administrative headquarters. “Natura’s raison d’être is to create products and services that promote well-being. Scientifically proving the benefits of a meditation journey with a health expert partner was critical to launching a meditation application. We want to demystify meditation and bring this stress and anxiety management tool freely and affordably to as many people as possible, “says Carla Barrichello, Natura’s wellness manager.