The creative result of the union of technologies from O Boticario, IBM and Symrise, global fragrance house resulted in the world’s first scent made with the help of artificial intelligence.
O Boticário was the company invited to present in Dubai, a reference city in quality and luxury, where the company has two stores, the process of creating the two versions that will be marketed in the channels of the brand starting on the 25th of this month.
The result was presented by Symrise CEO Achim Daub and the project’s American perfumer David Apel at AI Everything, an annual event that launches technology trends in AI for governments, businesses and social organizations. The meeting is sponsored by Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and organized by the country’s National Artificial Intelligence Program.
The annual Forum is attended by governments, universities and innovative multinational companies that are investing in artificial intelligence as a tool for managing and improving products and services. Experts are predicting that this growing market should move around $ 15 trillion by 2030.
“For the first time in history, a fragrance blends emotion and machinery, art and science, the nose of man and the brain of the system. We are very excited to be part of this creative partnership with Symrise and IBM, “explains Heloisa Souza, Boticário’s communications manager.
Symrise used Philyra, IBM’s AI solution that uses advanced learning algorithms to examine millions of formulas and ingredients, identifying new olfactory combinations to design fragrances. In the process, the human factor is primordial, since the suggested formulas are adjusted by a master perfumer to define the olfactory notes and to improve the time of fixation in the skin. The result is young aromas with mixed notes of fruit, flowers, sweets, spices, woods and even cucumber and condensed milk.
“Although it is an ancient art, perfumery goes through a revolution. Artificial Intelligence is the new frontier of innovation in this segment, as was the raw material synthesizer at the end of the 19th century. I am very happy to be able to participate in this historical moment, “said David Apel.