One of the most important trade fairs for beauty professionals in Latin America, Hair Brasil, International Beauty, Hair and Aesthetics Fair takes place in its 16th edition from April 21 to 24 in Sao Paulo.

This year the fair will bring together about 900 national and international exhibitors brands to present trends, launches and new techniques to the industry. Among them: Sweet Hair, Hobety, Truss, Maletti, Vult, Mirra, Dailus, Catharine Hill e Bel Col.

During the four-day event, more than 90,000 professional visitors are expected to come from all over Brazil and Latin America, including hairdressers, beauticians, dermatologists, salon and beauty clinic managers, make-up artists, manicures, and Do business, exchange experiences and keep up to date.

It is at the Hair Brasil Forum that the fair reinforces the importance of professional updating by offering more than 200 educational events – more than double the last edition – in five auditoriums with practical workshops. The program was developed in partnership with the Instituto L’Oreal Academy and the Ikesaki Academy. In addition to the partner academies of Probeleza, Intercoiffure Brazil and  WTO / OBC that are for the first time in Brazil. There are also renowned professionals from the area such as Rodrigo Cintra, Paulo Persil, Cris Dios, Alejandro Valente, Robson Trindade, Charles Veiyga, Max Weber, André Sartorim, among others.