Lubrizol announces the reorganization of its Personal, Home and Health Care business areas by integrating them under a new brand, Lubrizol Life Science. The change reflects the company’s commitment to evolve in the beauty, health and wellness markets so that they continue to intersect and converge.

“A Lubrizol Life Science reúne grande experiência em formulações, variedade e desenvolvimento de produtos que agora estão alinhados sob um único guarda-chuva”, diz o presidente da Lubrizol Advanced Materials, Rick Tolin.

The new structure of Lubrizol Life Science will prioritize the development and testing of products in partnership with customers, using advanced engineering and co-creation initiatives, through practices and processes that emphasize agility for innovation. This process allows actuation in the speed of a startup, while responding with the reach, resources and delivery of a global leader.

The newly formed Lubrizol Life Science team is continually striving to enhance its solutions and services to customers and end consumers through its extensive experience in chemistry, applications and market insights.

Lubrizol Life Science also plans to expand its technologies, capabilities and talents as part of its strategy by investing in portfolio expansion, including new acquisitions that bring unique opportunities and synergies.