The Body Shop (Group Natura & Co.), present in Brazil since October 2017, inaugurated its first store in São Paulo, with the new concept that brings references of nature and the brand’s global Community Trade program, which consists of the purchase of accessories and natural ingredients from small communities around the world, including Brazil.

“It’s a space filled with opportunities and discoveries, where we bring our iconic products to life through sensory experiences, and bring references to our trade program with communities, our values and our unique stories,” explains Karina Meyer, Director of Marketing of The Body Shop in Brazil

With 27m², the new store offers several product lines – facial, body, bath and fragrances – all natural and not tested on animals, offered by specialized vendors. .

The Community Trade program, one of the inspirations for the development of The Body Shop’s new store concept, buys about 23 natural ingredients and more than 10 accessories from 28 communities in 22 countries employing more than 20,000 workers.

In Brazil, The Body Shop has three communities that produce different inputs: soybean oil, produced in Capanema, in the interior of Paraná, organic alcohol, developed in Sertãozinho, in the interior of São Paulo, babaçu oil, produced in Lake Junco , in the interior of Maranhão.

“We believe that companies have a responsibility to use commerce not only to make money, but to have a positive influence on the world,” says Karina.
The franchise network adds more than 115 points of sale (between kiosks and stores) distributed throughout Brazil and more than 3 thousand stores in 66 countries.