CosméticosBR

Keune launches semi permanent hair color to bleached hair

Keune launches semi permanent hair color to bleached hair

Brand: Keune

Category: , Services

Release date: 08/19/2016

Keune Haircosmetics launches Color Craving, a semi-permanent hair color line, with modern and bold nuances ranging from vibrant and soothing colors.

Aimed at young people who want different tones, but not permanent. There are 8 colors: Powder Blue, Velvet Violet, Lovely Lavender, Pink Flush, Peach Mist, Passionate Pink, Sunset Copper and Cardinal Red.

Color Craving is a versatile hair color, non-oxidative and ammonia free, to be applied directly on discolored hair or with streaking, without the need of mixing with the oxidizer.

Its conditioning formulation includes silk proteins, which nourish the threads and Solamer,that protects the threads from UV rays action. The result can be seen in just 15 minutes. Suitable for professional or home maintenance, Color Craving presents durability ranging from 5 to 20 washes for colors with blue pigment and 2 to 5 washings for nuances with no blue pigments.

For color fidelity is important that the hair is bleached in advance, real clear and without yellow nuances. By offering a gradual fading, it leaves no residue and enables many changes without damaging the hair.

"The novelty will attract the young and expressive consumer, tuned in design, fashion and beauty. The product is modern, fun and provides a wonderful shine, '' says Kimm Koffijberg, International Creative Director coloring of Keune.

The product is for sale at retail all over the country and on beauty salons, for the suggested price of R $ 118.90 each.

SAC: 41 3342-9780

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