Make B develops makeup collection inspired by the East
Brand: O Boticário
Category: , Services
Release date: 03/10/2017
O Boticario brought to Brazilian women makeup what was seen on the catwalks of the most recent international fashion shows, taking the Orient as inspiration. The makeup line Make B. Modern Asia brings the mood of Asia Pop translated into the day to day urban and modern woman.
"Connecting our consumers to the Asian universe was our starting point for creating Make B. Modern Asia, which translates the latest makeup trends into color, textures and different forms of application into sophisticated and contemporary productions," explains Mirele Martinez, makeup category manager of O Boticario.
One of the main trends presented in the collection is the return of the gloss on the lips, combining moisturizing, creamy texture and high pigmentation. The collection also brings new liquid lipsticks, with a feeling of comfort for the lips.
Another outstanding product of the new collection is the pigment for the eyes, ultra-fine texture, high pigmentation and metallized finish used alone or for a special touch. Still for the eyes, Make B. Modern Asia brings a quartet of eyeshadows with finish Duo effect + that allowing matte and metallic effect. Velvety texture facilitates the application and fusion with other colors. The ShineOnix liquid eyeliner, which comes with a silicone applicator to facilitate the dash completes the collection.
For the nails, the line counts on Gel Like enamel, a gel finish without application of UV light, of fast drying and 5free. And yet, the Top Color Repair that corrects minor imperfections and scratches on nail polish in seconds, in addition to bring back the shine and enhance the color.
Make B. Modern Asia collection also brings a fragrance to translate into scent the spirit of the collection. It combines fresh, citrus notes with an exclusive Nihon chord, which remits to a warm, flowery afternoon in the Land of the Rising Sun with its woody notes.
The collection also brings a stylized nécessaire with makeup items, including brushes.
Highlight to the packaging of the collection, whose products bring the figure inspired by kokeshi, traditional Japanese dolls.
Perfect Lipstick Super Creamy Make B. Modern Asia, in the colors Melted Chocolate, Dark Rouge, Grenat Glam and Dark Sugar (R $ 45,90)
Lipstick Liquid Effect Matte Make B. Modern Asia. Colors: Dark Sugar, Melted Chocolate, Dark Rouge and Grenat Glam, lasting 10 hours R $ 37,90
Eyeshadow Quartet Make B. Modern Asia Honey (R $ 75,90)
Make B. Modern Asia Eye Pigment - Colors: Bronze Lights and Golden Crush R $ 54,90
Make B Shine Onix Liquid Liner Make B. Modern Asia (R $ 33,90)
Enamel Gel Like Make B. Modern Asia in colors: Creamy Coffee
Melted Chocolate, Grenat Glam and Dark Rouge. (R $ 17,90)
Enamel Top Coat Color Repair Make B. Modern Asia (R $ 17,90)
Make B. Modern Asia Des. Cologne (R $ 135,00); Make B. Modern Asia Necessaire (R $ 49,90)
Make B. Modern Asia is now available in stores, e-commerce and Boticario resellers since March in limited edition.