L´Occitane en Provence presents Terre de Lumière, its first aromatic fragrance gourmand in worldwide launch
Brand: L'Occitane en Provence
Category: , Services
Release date: 03/10/2017
New chapter in the history of L'Occitane en Provence is the worldwide launch of Terre de Lumière first aromatic gourmand fragrance, inspired by the uniqueness of Provencal light in a magical moment of the day in the South of France.
L'Occitane en Provence has returned to the source of Provence to find inspiration in the element that gives life to the plants and the precious ingredients of nature: the light of the Provence during the Golden Hour.
Olivier Baussan, founder and current creative director of the brand, captured this ephemeral and enchanting moment of the day when light surrounds the sky and illuminates the horizon, and with a trio of perfumers from the house of fragrances Givaudan has transformed it into the fragrance of the first Eau de parfum aromatic gourmand of the brand, the Eau de Parfum Terre de Lumière.
Perfumers Becker, Shyamala Maisondieu and Nadège Le Garlantezec have created contrasting facets magnetic notes of absolute beeswax and the aromatic freshness of lavender honey from Provence have been translated into an exclusive olfactory signature of L'Occitane en Provence with high quality ingredients. It is the gourmand touch of fragrance. The fresh and aromatic notes of bergamot and lavender balance the olfactory composition in an unexpected sensory encounter.
The perfumers used Orpurs®, lavender essence from Provencal Drôme and absolute beeswax from Laos, as well as the essence of bergamot from Italy and the absolute abelmosco seed.
Its bottle, of pure, simple and sophisticated format, evokes the golden sky, referring to the prism of light when we enjoy the fall of the sun and we close our eyes. "This fragrance illustrates the authenticity and simplicity of Provence, but also its lively and sunny side: the beauty of the fields, contemplating the infinite light, the sun at its peak of beauty," says Olivier Baussan.
A broad line of products completes this launch: Terre de Lumière Body Liquid Soap, Terre de Lumière Body Milk, Terre de Lumière Perfumed Soap and Lumière Terre Hand Cream. Complementary products bring a unique fragrance to a body care routine.
BODY LIQUID SOAP TERRE DE LUMIÉRE 250ml | R$93,00
BODY MILK TERRE DE LUMIÈRE 250ml | R$138,00
PERFUMED SOAP TERRE DE LUMIÈRE 75g | R$26,00
CREAM OF HANDS TERRE DE LUMIÈRE 30ml | R$45,00
The products are for sale in the 100 physical stores - three of them flagships in São Paulo shopping centers - pharmacies and perfumeries, besides being present with amenities in selected hotels and inns.
SAC: 0800 171 272