Seda co-creates special line for curly hair
Category: , Services
Release date: 10/11/2017
Seda (Silk) presents the new products of the Seda Boom Line, which is specially formulated for curly, wavy and crimped hair. There are three new features: Cachos Mara Definidos (Defined), Crespos Ostentação and Cachos Livres Leves e Soltos ( loosen curls). In attention to orders and suggestions from consumers, the versions Definition, Volume and Transition, are now also available in 295ml format, easier to carry in the bag.
This is the first line of products in Brazil aimed at the care, treatment and finishing of hair that was co-created with influential bloggers from the Brazilian internet.
The launches of 295ml and 500ml were developed based on natural techniques and have lighter ingredients, being released to low poo. "There are more than six different types of curls curvatures and each has different needs. We want to help in the routine of the curly women, who look for novelties and want their hair always beautiful, "says Diego Guareschi, marketing manager of Seda.
Fun and irreverent, Seda Boom presents colorful packaging with product usage tips, highlighting low poo and finishing techniques. The labels count on a table that helps to identify the different types of curls between.
From R$8,50 to R$13,90, line products can be found in supermarkets, pharmacies and cosmetic stores all over the country.
The suggested average price for retail is R $ 24.90 for 1kg packages; R $ 8.50 for 295ml; and R $ 13,90 for 500ml.
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