Yamá launches curls line with vintage packaging
Category: , Services
Release date: 11/06/2017
Yamá launches in the Brazilian market the line Yamasterol Cachos, specific for all types of curls.
With no dyes, Sulphates, Mineral Oil, Parabens, Silicones, Petrolatos, Parafina and Salt in the formulation, the line is composed of ten products to wash, moisturize and finalize all types of curls, among Shampoos, Conditioner, types of curls), Treatment Mask, Cream Gel, Finishing Oil and Day After Spray.
The line brings Less Poo Shampoo to take care of the curls (320ml, R $ 13.80), No Poo, the Conditioner Co Was (320 ml, R $ 13.80). Still for the first stage of care with the curls, the line bet on the essential oils of Aloe Vera and Green Tea to develop the conditioner Yamasterol Cachos.
Highlight for Combing Cream for all types of curvatures: 2ABC, 3A, 3BC, 4ABC. (320g, R $ 11.00). For the hydration of several curls, the Treatment Mask proposes to reduce frizz, nourish and moisturize the threads. (500g, R $ 15.90). For extra definition, the Gel Creme is ideal to define the hair, the product is still an ally in the time to revitalize the curls in Day After. (320g, R $ 11.00). To save time remodeling the threads, the company developed the Spray Day After, which humidifies and and shapes each lock of hair, leaving them frizz-free, nourished and moisturized. (200ml, R $ 9.00). Highlight to Yamasterol Cachos Finishing Oil assists in yarn nutrition and even works as a thermal protector - it was developed for use before the dryer. (60ml, R $ 9.30)
The new products have received vintage visual identity and explored the brand's own history, which completes 50 years of market this year. For the design of the visual identity, the main challenge was to leave the line with vintage look and at the same time timeless. "We have opted for eliminating dated elements, such as character illustrations, for example. We explored the construction of the "CACHOS" source and the Yamasterol brand itself, that has been in the market since 1957 and, by itself, it is already vintage," explains Marisa Sasaki, Yama's marketing manager. About 20% of the material used by the company to produce the bottles comes from recycling.
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