O Boticario develops Floratta with pure essence of lavender
Brand: O Boticario
Category: , Services
Release date: 03/08/2018
Floratta, one of O Boticário's most successful perfumery brands, brings the concept that the best romances are spontaneous and full of surprise. Thus, to create the Floratta Lavender Love fragrance, brough from South of France the purest essence of the lavender flower.
The result is a combination of refreshing notes with juicy fruity nuances in a not a cliché interpretation of the classic world perfumery.
The purest version of lavender is the result of a special technique of extracting essential oil, which uses only the flowers in the distillation - excluding leaves and stems, giving rise to a surprising interpretation.
Floratta Lavender Love is a much more sophisticated version of lavender, without neglecting its refreshment and joviality. The delicious combination of flowers and fruits lend an air of extreme femininity to the fragrance to complete this delicious explosion of scents, "says the Perfumery Manager of Boticário, Jean Bueno.
The creation is signed by perfumers Christelle Laprade and Fanny Grau, from Symrise Fragrance House. In childhood, they lived near the lavender fields of Provence, in the south of France. And the fragrant cloud that was created at each spring inspired them to reach the new Floratta.
The clear flask reveals the lilac liquid of the fragrance, inspired by the color of the flower fields. It brings floral patterns in high relief, in fine and delicate traces in tone rosé, mark of all the Floratta line.
To accompany the fragrance the Moisturizing Cream Amor de Lavanda, of velvety touch, quick absorption and moisturizing for up to 48 hours.
Floratta Amor de Lavanda comes to the stores, e-commerce (www.boticario.com.br) and resellers of the brand throughout the country in the versions Des. Colony, 75ml, R $ 85,90 for the Northeast region and R $ 95,90 for the other regions.