CosméticosBR

Inoar develops vegan line for curly hair

Inoar develops vegan line for curly hair

Brand: Inoar

Category: , Services

Release date: 10/29/2018

The search for curly hair has grown by 232%, surpassing seeks for straight hair, and interest in Afro hair has grown 309% in the last two years, according to a dossier released by Google BrandLab.

Attentive to change of behavior and the search for products that value the curls, Inoar Cosmetics has launched the line Meu Cacho, Meu Crush (My Curl, My Crush), 100% vegan line, consisting of Pre-Shampoo Intensive Restoration, Healthy Growth Shampoo, Intense Hydration Conditioner and Cream to Combing for Full Definition. The products of the line Inoar Meu Cacho, Meu Crush were created for hair of all curvatures, and to valorize each one of them.

Formulated with ingredients such as Vegetable Collagen, which moisturizes, maintains the shape of the curls and prevents breakage; Vitamin E, antioxidant and restorer of wires; Extract of Jasmine, a powerful antifrizz; and Amaranth oil, which for centuries was used by the Incas, Mayans and Aztecs as a repairer of the threads, the line brings as main benefits: restoration, emolience, intense hydration and reduction of frizz and is released to the techniques Low Poo, No Poo , Co Wash.

The packaging of products brings "cruelty free" and "vegan" indicators, for consumer guidance. For two years, the brand has been listed on the PETA list of "cruelty free" and vegan companies for its line of hair products.

The products are for sale on e-commerce and retail sites throughout the country for the price of $ 22.90 for the pre-shampoo, shampoo, $ 18.90 for the conditioner and $ 22.90 for the Leave- In.

SAC: 11 4135-4555

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