Rexona Clinical presents new Rexona Clinical Aerosol
Category: , Services
Release date: 02/27/2019
Rexona launches Rexona Clinical Aerosol, an antiperspirant against sweat and bad odor in aerosol format.
Rexona launched Rexona Clinical in the 2000s and this time, understanding that most consumers still seek a higher level of protection in their usual format, Rexona brings the protection of Clinical in Aerosol in the format that represents 80% of the Brazilian deodorant market.
The new and exclusive Defense + technology patented by the brand has a differentiated and superior formula so it protects 3x more, says the company, which has undertaken extensive testing with consumers.
The innovation will be available in two female variants and one masculine, and can be found exclusively in the physical stores of Rede Raia Drogasil and Carrefour for the price of R$ 15.90.
The current version of Rexona Clinical, cream, remains in the market and will gain a new visual identity aligned with innovation.
From April, Rexona begins to spread the news in the main media in the country.
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