Montblanc and Vizcaya bring the male fragrance Explorer
Category: , Services
Release date: 05/09/2019
After Legend and Emblem, Montblanc launches a fragrance inspired by the challenges of explorers: Montblanc Explorer.
'Montblanc Explorer invites explorers to a fantastic journey of discovering rare ingredients from perfumery and production methods that combine handcrafted with state-of-the-art technologies', says the company.
To create Montblanc Explorer, the perfumers Jordi Fernandez, Antoine Maisondieu and Olivier Pescheux brought their expertise into specific ingredients, added to their emotional experiences, as travelers, for this project. Together they created an innovative olfactory pyramid, an invitation for a true expedition in search of the most precious aromas.
Company describes the notes of the new masculine fragrance: 'The head note erupts with the effusive Italian Bergamot, which reveals the energy and optimism of the fragrance. This green and fresh floral chord creates the sudden desire for a trip to the South. The heart of this journey goes to the extreme south-west of Haiti, in the region of Les Cayes, where the most refined and celebrated vetiver of perfumery is organically and ethically produced. Associated with leather - a reference to an adventurer's jacket - it brings out the unique personality and effortless elegance of the Montblanc man. The final stop is in Indonesia, in the heart of the Sulawesi island forest. The patchouli developed there is unique to this perfume and is the signature of the fragrance. With Ambrofix ™ chords, similar to amber, and Akigalawood®, an exclusive molecule that gives gradual warmth to the fragrance, the result is sensual and prepares the Montblanc man for any adventure.
The packaging revisits the expertise and heritage of the Maison Montblanc in Hamburg, where a six-pointed star representing the highest mountain glaciers on the European continent; then Florence, where is the leather workshop of Montblanc, where the leather designs of Montblanc are created. Montblanc Explorer has the jar in thick and spherical glass,which evokes timeless solidity. The heavy lid with masculine lines sums up the virility affirmed in the fragrance.
Ethical and sustainable production
The main ingredients of Montblanc Explorer come from the Sourcing for Shared Value program of the Givaudan Foundation, which helps local producers to ethically and sustainably cultivate raw materials considered essential in perfumery, such as vetiver and patchouli. Support extends to communities benefiting from educational actions.
The fragrance Montblanc Explorer is distributed in the country by Vizcaya Cosmetics for the main perfumeries of the country, with a suggested price of R $ 299 for the 30 ml flask - R $ 424 for the 60 ml version, and R $ 539 for the 100 ml flask.
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