Pantene launches Pro-V Micelar Collection
Category: , Services
Release date: 05/17/2019
Pantene, a global brand of hair care, is launching the Pantene Pro-V Micelar collection, which purifies the roots and moisturizes the ends of the hair, leaving the yarns free, light and loose until the end of the day.
"The Pantene Pro-V Micelar collection contains micelles, tiny particles that work like little magnets to attract impurities, ensuring clean and root purification and hydration of the tips," explains Pantene Scientist Germana Alvarado.
The Pantene Pro-V Micelar collection promotes a feeling of freshness and cleanliness for longer.
Worldwide, 79% of women agree that shampoo is the most important part of the hair care routine. The main desire related to the product is that it ensures an effective cleaning, that allows to develop activities until the end of the day. They want the feeling of cleanliness and freshness for a longer time, that accompany your lifestyle.
‘The technology behind micellar water has influenced the skin care market and the new line will revolutionize the trends of deep cleaning in the category of hair care in Brazil,’ company says.
Pantene Pro-V Micelar Shampoo combines micellar water and Pro-V technology, resulting in an ultralight formula that cleanses the roots and moisturizes to the tips. (R $ 19.90)
Pantene Pro-V Micellar Conditioner has a lighter formula, which offers the ideal level of hydration for the desired smoothness without weighing the wires. (R $ 12.90)
And Pantene Pro-V Dry Shampoo has a tapioca formula that prolongs the cleansing sensation between washes. The dry product absorbs oil and leaves an instant fresh feeling without the need to wash with water and shampoo, providing a clean and refreshed look even on the day after washing. (R $ 21)
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