1 - Now, celebrating one year old, Eudora brand can disclose its sales figures?
These numbers are strategic and we do not disclose. But I can say that we will be the third largest direct selling cosmetics company in 2016. Our multichannel business platform anchored in tripod of retail, e-commerce and direct sales, and our potfolio structure is a differentiation that will help the brand to move up positions in the Brazilian market.
2 - How many items Eudora has in its portfolio and what would be this differentiation?
Eudora's portfolio includes more than 370 products, a number that grows rapidly, reaching 450 by year's end. Eudora products are divided into four 'moments' - Casual, Funky, Powerful and Between 4 Walls. There are 6 product categories: Perfumes, Makeup, Body, Face, Bath, Oils, with entry already planned in Deodorants, Hair and Sun Protection. There were 300 sku's in the first year and we should reach 650 in three years. The goal is to maintain a portfolio lean, modern, and that the consumer can understand and easily navigate through the guide and the store (physical and virtual).
3 – The brand invests in sales for special dates such as Valentine's Day, since it is a brand with a sensual concept?
Sensuality for Eudora does not follow the concept installed in the society, which translates as the propensity for exaggerated sex, lust, etc. (second current dictionaries). We understand the sensuality as: to feel, perceive sensations, to perceive the stimuli from the environment, for then to express oneself as one wishes, according to the intention, the place you are, with who you are with, etc ... This is the etymology of the word and first sense that the word sensuality has had, which was modified throughout history.
This understanding of sensuality and of its expression led us to realize, through researches and in-depth conversations, with the woman of the XXI Century, that she passes her day-by-day, mainly, through four 'moments'.
We invested in special dates, like: Mothers Day, Fathers Day, Christmas and Valentine's Day too, which has gifts for four moments, being the gifts for the 'moment' Between four Walls, aimed at the sexuality of women and of the couples, our great differential in relation to our concurrence. No other brand of cosmetics Brazilian and international offers this option to consumers with the quality we offer.
4 - What are the releases planned for this year? Would say that the brand’s sensual concept is well understood by consumers?
For this year we will double the number of products in our portfolio.
As I said, we understand sensuality differently, as "the faculty of perceiving sensations, to feel, sensibility" and not just the concept of sensual related to sex. We did not create this concept. Were our consumers, "Women of the XXI Century” that alerted us to this meaning and to their 4 'moments'. There isn’t therefore a need for understanding. With our concepts, we are only giving voice to our consumers and delivering what they asked us implicitly.
5 – How many representatives are in the streets to promote and sell the brand products? How many stores the brand has currently?
The brand team of resellers is in a number of five digits and attends the South, Southeast, Northeast and Midwest regions of the country.
Currently Eudora has 14 stores in São Paulo (4), Ribeirao Preto (1) Curitiba (1), Porto Alegre (1), Belo Horizonte (2), Rio de Janeiro (2), Salvador (1) Fortaleza (1) and Recife (1).
6 – How much represents brand’s online sales?
The sales are significant and we believe they will gain space in the coming years.
7 - Why is it important to have physical stores?
All sales channels are important for Eudora. The Flagship Stores are designed to accelerate the awareness and the relationship between the brand and its consumers. The stores provide a complete experience through experimentation of the products in a modern and innovative space, inspired in the woman of the XXI Century and by her four 'moments' of sensuality expression. The consumers can also buy products on site, if they prefer. In Sao Paulo Eudora is present in the main shopping malls of the city.
8 – How is currently made the distribution of Eudora products? There are plans of own distribution centers?
Currently Eudora products leave the Distribution Center in Registro (SP) straight to the house of brand representatives. O Boticario Group has also announced the construction of a new plant and a new DC in Bahia, which is also used by Eudora.
The representatives also count with the Eudora Service Centers which are spaces with products for prompt delivery designed just for them. Using this service, the representatives can receive the orders and deliver products to their consumers on the same day. It is a kind of store, training location and a place for meetings between them, where they can see the launches, try them and participate in training. The Service Centers are strategically located, offering practicality and agility, a distinguishing feature of the Direct Selling Eudora.
9 – What are brand plans of for the year, and for the next 5 years? What kind of investments should be made?
We will be the third brand of cosmetics direct sales in Brazil until 2016. We will invest in new categories and new products, always seeking to meet and bring innovations to our consumer, the Woman of the XXI Century.
10 - There are already plans to export?