La Roche-Posay has a new marketing director in Brazil
Professionals - 06/12/2012
Velut-Sophie Robert is the new marketing director of La Roche-Posay, which includes the Active Cosmetics Division of L'Oreal in Brazil.
Sophie was Product Manager for Vichy International and director of marketing of the brand in Mexico, where she stayed for two years. In 2008, she assumed, in Paris, the Board of International Marketing Sanoflore - where she was responsible for the strategic repositioning of the brand.
The executive has a degree in Marketing from Ecole Superieure de Commerce de Paris and her challenge is to keep La Roche-Posay brand as the leader in market value of dermocosmetic products.