NIVEA SUN, one of the world’s leading sun protection brands, and Água de Coco, a national beachwear label, have joined forces to underscore the importance of skin cancer prevention. For this, the brands launch a capsule collection with bikinis made of fabric with UV protection.
With the message “Go for the sun, but always well protected”, the collab has a print designed especially to illustrate the campaign, bringing women in various representations of the female body, different skin tones and applying sunscreen on the face.
In addition to the new summer items, NIVEA SUN and Coconut Water draw attention to the importance of daily use of sunscreen and the risks that exposure to unprotected skin poses to health. The partnership takes place during December, when December Orange is also held, a national campaign of the Brazilian Society of Dermatology.
The complete collection can be found as of 05.12 at select stores of the Água de Coco and in the brand’s e-commerce and counts with a promotional action at its launch: when buying any piece with the print, the customer receives a face shield from NIVEA SUN Beauty Expert line, which has products for Oily Skin, Normal to Dry Skin and Color Face Protector. All dermatologically and ophthalmologically tested, which guarantee high UVA and UVB protection and developed for those who want products that, besides protecting, bring specific benefits to skin types.