Convenient, versatile and flexible, Aptar Beauty + Home dispenser has won gold in the “Technology” module, “General Product Packaging” category, at the 17th edition of the Brazilian Packaging ABRE Award. The most traditional and important industry award, held at the end of September, highlighted the best solutions on the market in 2017.
The winning packaging from Aptar was chosen by the Long Life Group to pack Fresh Skin, a healing cream of 12ml tattoos. Flexibility, compact size and sachet portability required a packaging for people who needed to reapply the product several times throughout the day.
The solution presented by Aptar was the concept of portable packaging for various distribution channels: Cosm’in, a packaging developed especially for the 21st century on-the-go lifestyle, which demands practicality, individuality, convenience and personalization.
It combines convenience in transportation, storage and reuse, made possible by the flip top lid. The packaging partner in Brazil was Grandpack. The sachet guarantees safety, cleanliness and hygiene, as well as providing a large area of communication with the public in the packaging itself.
Developed for face creams, body lotions, makeup, shampoos, conditioners, plus sunscreens, treatment kits and viscous consistency products and small volumes. Its flexible nature allows for 3 to 12 ml formats, as well as providing multiple communication options on both the surface and the cover, ensuring flat closure and strong brand visibility.
The viscosity of the bulk, under pressure insertion, goes from 5,000 (minimum) to 80,000 cps. Already the rate of restitution, economic, is between 80 and 90%.
The flexible packaging was developed in Aptar’s Expert Center from state-of-the-art technology, with PP base materials and lid in PE. Due to flexibility, the main attribute of the solution, the entire supply chain is impacted in a sustainable way, since Cosm’in has less space for storage, reducing storage costs. It has two size options: 70x70mm and 70x120mm. The sachet’s minimum weight still limits transportation costs by reducing carbon footprint throughout the life cycle of products using the technology.