In Brazil since October 2015, Instantly Ageless, the product of the mature women, or not, who want to show off a perfect face, has turned fever this year. Women – and men as well – have discovered the product and wish to have many of these miraculous capsules, able to soften remarkably, but only for a few hours, signs of aging and imperfections of the skin, which made the product known as the one that offers the ‘Cinderella effect ‘.

Instantly Ageless is the most famous product of the American company Jeunesse, which is present in 141 countries. In Brazil, its sales grow rapidly, because in addition commercialization via direct sales – about 500 thousand sachets a month -, the product recently reached the main online retail networks: Wallmart, Americanas, Submarino, Shoptime and others… People, especially women, have discovered the product, which is sensation in cosmetics sales at the moment.

“The marketing of Instantly Ageless by large retail chains online is not an official distribution practice of the company. Jeunesse’s business model, including Instantly Ageless, takes place through independent distributors, “says Paloma Doro, Jeunesse Brazil Marketing Manager.

The active principle of the product is Argeriline®, an anti-wrinkle hexapeptide with the mechanism of action of Botulinum Toxin, however softer. It is developed by Lipotec, a company from Barcelona. Technically, according to the company’s website, it “mimics the N-terminal end of SNAP-25 and competes with this natural protein for a position in the SNARE complex. As a result, neurotransmitters are note released efficiently and facial contractions are weakened and muscles relaxed, thus inhibiting the formation of wrinkles”.  That is, it reduces the depth of wrinkles on the face caused by the muscles contraction of facial expressions, especially on the forehead and around the eyes, in an instantaneous and non-invasive manner, while maintaining the natural expression of the face.

What promotes the instantly and powerfull effect  of the product,  is the concentration and rapid absorption of the Argeriline in the product, one of the highest on the market, according to Paloma Doro. “In addition, the product associates other components that optimize its effect guaranteeing a great result. Its average duration is 6 to 8 hours, depending on the user’s skin type and external factors such as sweat. This period ends up to be ideal for special occasions, “says the marketing manager.

According to her, Argireline is used in various cosmetic and is present in handled products recommended by dermatologist, but the Intantly Ageless formula is unique, capable of guaranteeing immediate effec

Cellbone

Cellbone – Argereline with vitamina C

Among the major anti-aging creams on the market that contain Argireline are: Dermology, DMAE (with SPF) by Nupill, Regal, Argireline Absolute Cream, Youth Cream, Tropical D Eye Cream, Hydroxatone Intensive Cream, Perfect Image, Cellbone and Purafem, among others. All of them can be found in perfumeries, pharmacies or on specialized internet sites. But none of them attained the meteoric success of the cream in capsules Intantly Ageless, which in two minutes reduces the appearance of bags under the eyes, fine lines, wrinkles and dilated pores. The product can even be applied to the skin every day. “There are no side effects,” states Paloma.

The success in direct sales can still be somewhat oriented by the representatives, but on the Internet, generalized, is a cause of concern among dermatologists: “A control over the sale and use is always welcome,” says dermatologist Cid Yazigi Sabbag, Dermatologist specialist, director of the Paulista Center for Clinical Research. “The success of Ageless was trivialized. I defend the prescription or indication after a dermatologist’s analysis for correct indication and care, such as not letting the product penetrate the eyes, or allergenic tests, ” alerts : “Long-term research avoids adverse effects, such as cumulative toxicity to skin cells. After all, its performance is on healthy skins, subject to inexorable aging. ”

Agelesscaps
Application

The small sachet is enough for the whole face application, but the product is mainly applied in areas marked by deep lines of expression. The amount used is equivalent to the size of a grain of rice at the fingertips, which spread the product in little beats. The indication of the bloggers and their videos posted on the Internet, is that Instantly Ageless be applied on the makeup ready, be dry with a fan and then covering the application marks with a soft powder.

Prices vary from site to site, from reseller to reseller, but stay in the range of R$ 20 for 5 sachets. There are boxes with 10, 20, 30 and 50 sachets (R $ 149.90), 150 sachets are R $ 389.00 divided up to 6 times.
Opinions

“It’s great! You can go to a party without the tired expression of a day at work, or arrive well for a meeting with everybody, and still at the end of the day go out with  friends with the expression clean, up! I’m just afraid to use it straight and to have a problem some day, “says a 36-year-old advertising women.

“I used once on the “crow’s feet” around the eyes . They became clean and did not pull away. I liked it a lot, “says a 45-year-old sound engineer.

“I’m experimenting yet. I have to train a little more the way of applying it in areas where age is weighing more. But I have already felt that it works great and that I am going to buy many sachets, “says a landscaper woman of 58-year-old.