It was the time when simply using sunscreen to protect oneself from the sun was all the consumer needed. Nowadays, they are looking for new forms of protection and multifunctional products, and beauty companies are investing in more complex formulations and products offering a wide range of benefits.
Currently there are sun protection products that protect the skin against infrared (IR) light and visible blue light (radiation emitted by artificial light bulbs, computer screens, tablets and smartphones).
Mintel, research agency, market trends and insights in the GNPD report – Global New Product Database tool that monitors launches of various types of products around the world, addressed the issue of sunscreens through an insight of analyst Juliana Martins, senior specialist of Beauty and Personal Care of the agency, bringing new light to this market.
According to Mintel’s report, only 13% of Brazilians claimed to have used sun tanner in the 12 months prior to the survey, of January 2018. The product is often heavily criticized, mainly by dermatologists, for failing to provide consumers with adequate protection against harmful solar rays. “The culture by the perfect tan is very present in Brazil, and some consumers actually resort to this type of product. The Brazilian industry of sun care products, however, invests much more in sun protection,” notes Juliana Martins.
Mintel GNPD report shows that between January 2015 and December 2017, 86% of sun care products launched in Brazil were sunscreens, only 5% were sun tanners. “This is a global reality, but there is room for innovation in products that take care of skin during sun tanning,” states Juliana.
The industry, according to the analyst, could exploit this category by working with cross-categories between sun-tanning products and fragrances of body mist type, for example.
According to GNPD, launches of solar bronzers in Brazil between January 2015 and December 2017 in spray or mist formats accounted for 7.7% of total launches. Lotion-shaped products accounted for 46% of launches in the same period. Added to this, is the Mintel Fragrances – Brazil Report, November 2016 which showed that 63% of Brazilians wear body mist / body spray fragrant. Such data of the agency suggest that body spray bronzers with fragrances could become a niche category.
Juliana points out that in the Mintel Report Tanning and Sun Protector – Brazil , December 2016, in which spray-type sunscreens are of quick apply to 55% of Brazilians, and easy to use for 52% of them. “Despite this, products in this format have not yet been strengthened in Brazil,” says the analyst.
According to her, there are opportunities to develop sunscreens in spray that attract the attention of Brazilians.
Current research has revealed that among those who said they had used sunscreen facial in spray, 35% would be interested in the anti-pollution benefit. And among those who used body spray sunscreen, 24% would like that benefit.
“Products that are positioned as practical, easy to use, that can be used anywhere, protecting the skin against pollution, can represent innovation opportunities of the category.” And she cites the example launched by Garnier in Italy in August 2017: “The Garnier Ambre Solaire Advanced Sensitive Spray Protettivo Viso IP 50 which protects the skin against UVA and UVB rays and prevents photoaging of the skin with a non-greasy, anti-pollution formula with vitamin E and glycerin.”
“What sun care products have you used in the last 12 months?”
Base: 1.500 adultos com 16+
Use of body sunscreen in spray and facial sunscreen in spray for anti-pollution benefit, January 2018
Garnier Ambre Solaire Advanced Sensitive Spray Protettivo Viso IP 50, Italy, August 2017
Source: Mintel GNPD
Makeup with SPF waterproof
The GNPD report showed that women with 35 years of age or older are more likely than girls aged 16 to 34 to wear SPF makeup. While 71% of women between the ages of 35 and 54 and 80% of women aged 55, or older, use this type of product, 60% of young girls between 16-34 year olds said the same.
The Mintel Makeup and Nail Polish Report – June 2017 revealed that, among the important factors when choosing makeup for the skin, the fact that it is waterproof is essential for 38% of young women between 16 and 34 years (in relation to 25% of women aged 35 or over).
To position make-up products that have SPFs as water-resistant, of use for instance, on the beach or pool, can boost use among younger women. This is the case of the compact Lancaster 365 Sun Compact Compact Crème Protecteur Teint Ensoleillé SPF 30, launched in France in April 2016. The product claims to protect the skin against sun rays, visible light and infrared light, and is resistant to water and perspiration.
Use of makeup with SPF, by female age group, January 2018
Base: 750 women with 16+
Lancaster 365 Sun Compact Compact Crème Protecteur Teint Ensoleillé SPF 30, France, April 2016
Source: Mintel GNPD