The day-to-day rush of made the bath a moment of peace and relaxation, as well as hygiene and health. So some brands are betting on the transformation of the act of bathing and washing the hair in a moment SPA. Along with this proposal, the world we live, attentive to sustainability, zero plastic, organic and vegan products, brings even more benefits and fun in indulgent textures and fragrances. In addition, water has become an ingredient of total attention, concern and global concern because of its scarcity and this has caused companies to develop more and more products with less water addition.

The Brazilian is known for his taste for bathing, even taking 3 to 4 baths a day during the summer. The Brazilian bathing market represents the 4th place in the world ranking according to Euromonitor 2017 data. Thus, we have a local market with many opportunities in new presentations, textures, smells, colors, packaging, etc.

“The visual, olfactory and sensory marketing awakens and encourages consumers to try out new products, and companies have sought vibrant colors, fragrances with a lot of” explosion “, innovative textures that leave a pleasant sensory on the skin with benefits like cleaning without drying, moisturizing and others, “says Monica Batistela, cosmetics marketing coordinator at quantiQ.

“Today, we have seen numerous new forms of presentations such as micellar solutions, wipes, sticks, mousses, sustainable products, bars format like shampoos, conditioners, dry shampoos, multifunctional products and minimalist solutions for eco-friendly reasons, and on-the-go, so you can carry it with you wherever you are, “says Batistela.

Veganism invaded the lines of cosmetics and consolidated itself as a trend in the beauty market. Chemicals come out and fruit and vegetable ingredients come in. In the Cruelty-Free culture, the products are analyzed, for example, in human volunteers, in laboratories, and with physicians.

 

naturasoaps
Natura: Refresness, Formats + Vegetable Base

Natura has just launched Natura Tododia Leaves of Lemon and Graviola, an entire line of body care with invigorating fragrance, in an olfactory path unheard of in the brand, the aromatic citrus that brings energy and freshness to the day. For the bath itself, the line has Pure Vegetable Bar Soaps, produced from 100% vegetable oils, with high concentration of glycerine, which provide a creamy foam and delicious sensation of softness in the skin. (R $ 18,90 (5 units).) Ekos Exfoliating Soaps Exfoliating bar soap, andiroba, açaí, chestnut and buriti, made with 100% vegetable oils. (Deodorant Gel Detox Cream includes Detox Action Antioxidant and Antioxidant, which brings the unique Detox Anti-Pollution and Antioxidant, which forms a protective barrier against particles pollutants that can attack the skin, in addition to fighting free radicals, molecules produced in the body that can damage cells and cause premature aging of the skin.It’s light gel-like texture and at the same time deliciously creamy, is ideal for self- which increases blood circulation, potentiating the detox action of the product.

The brand also has in its portfolio the Bar Soap Pure Vegetable Hazelnut and Pomegranate Massager with a differentiated side, made to massage the skin during the bath. Promotes softness and smoothness. And some soaps and body products for children that offer besides softness, fun on design and packaging.

BoticarioDeleite2O Boticário:  Indugent texture + Goumand fragrance + fun packaging with vegetal plastic

O Boticário is launching the Cuide-se Bem Deleite line, a complete line of personal care that brings to the texture, hydration and the creaminess of the milk, with gourmand fragrance, inspired by the combination of whipped cream with vanilla cream, in sustainable packaging and with fun design.
“We developed this fragrance to make daily cares even more enjoyable. Separating time for yourself needs to be as important and cool as all other appointments on the agenda, “explains Mirele Martinez, manager of Personal Care at Boticario.

The flasks and tubes are made with vegetable plastic, produced from sugarcane bagasse, instead of the traditional plastic produced with oil. “The proportion of the avoided impact is approximately 4kg of CO2 for each pound of plastic produced. With the Take Care of Good line, we contribute to the reduction of more than 3 thousand tons of CO² per year. This reduced amount of greenhouse gas emissions corresponds to the carbon stored in more than 17 thousand trees, which is approximately equivalent to the seven fields of the Maracanã stadium, “explains Mirele.

Cuide-se Bem Deleite brings: Body Moisturizing Cream, a combination of hydration and comfort with the creaminess of the texture and the gourmand fragrance for the day to day. (250 g – R 39.90); Moisturizing Hand Cream, hydrates hands and elbows for up to 30 hours, leaving skin soft and fragrant. (50g – R $ 23.90); Moisturizing Deodorant Lotion, which acts for 48 hours and absorbs quickly. (400 ml – R $ 42,90 and 200 ml – R $ 29,90), and the bar soap with creamy foam that does not dry out and leaves the skin soft and fragrant (R $ 13,90 duo and R $ 22.90 quintet). The line also features a Body Splash to prolong the feeling of freshness after bathing, with the gentle gourmand fragrance of the line.

Hinodesoaps

Hinode: Indulgent Fragrances

Hinode‘s daily care offer for Bar Soaps is indulgent fragrances – Floralis, Naturals and Pure, 100% vegetable base and Karite Butter that keeps the skin moisturized. Body Liquid Soap has a balanced formula with mild surfactants and dermoprotective amino acids, which promote gentle cleansing and moisturizing as well as gentle fragrance – and is dermatologically tested. The Sensitive Cream Soap Scrub removes impurities from the skin, leaving it soft and smooth. Smooth exfoliation, for the renewal of the skin, with touch of hydration of Shea Butter. The differential of the product are the microparticles of rice to massage the skin, remove the dead cells and invigorate the skin.

“Aesthetic care goes far beyond appearance and is related to well-being, health and quality of life. For this, it is important to use natural products, quality and with active principle efficient. In this sense, vinotherapy appears as a good treatment option, “says Eduardo Valduga, Vinotage’s marketing director of products made from vinotherapy, in which polyphenols – one of the main components of grapes – have antioxidant action, which helps in preventing premature aging of the skin.

The bar soap is 100% vegetable-based and biodegradable, promotes gentle cleansing and moisturizing of the skin from its creamy foam, leaving it soft and silky. The soaps of the Vitis Care line are found in three different scents: Blanc de Blanc, Blanc de Noir and Rose de Noir.

The Body Exfoliating Soap activates natural epidermal cell renewal with a gentle exfoliation performed with crushed grape seeds. Its gel formula has grape grapes, which clean without harming, moisturize, stimulate the vitality of the skin invigorating it. Because it is 100% natural, it is easily biodegradable and contributes to the preservation of the environment.

Vinotage

Vinotage: Wine Therapy + Treatment

“Aesthetic care goes far beyond appearance and is related to well-being, health and quality of life. For this, it is important to use natural products, quality and with active principle efficient. In this sense, vinotherapy appears as a good treatment option, “says Eduardo Valduga, Vinotage‘s marketing director of products made from vinotherapy, in which polyphenols – one of the main components of grapes – have antioxidant action, which helps in preventing premature aging of the skin. The bar soap is 100% vegetable-based and biodegradable, promotes gentle cleansing and moisturizing of the skin from its creamy foam, leaving it soft and silky. The soaps of the Vitis Care line are found in three different scents: Blanc de Blanc, Blanc de Noir and Rose de Noir.
The Body Exfoliating Soap activates natural epidermal cell renewal with a gentle exfoliation performed with crushed grape seeds. Its gel formula has grape grapes, which clean without harming, moisturize, stimulate the vitality of the skin invigorating it. Because it is 100% natural, it is easily biodegradable and contributes to the preservation of the environment.

Organics

The Rio brand Lola Cosmetics, which is five years in the retail market, uses fruit in profusion in its formulas. The company began focusing on the professional public, but soon consolidated in the retail market betting on a fruitful combination with vegetable butters, essential oils and waxes, which replace the feared parabens, sulfates, paraffin and mineral oil.

Lola2

Lola Cosmetics – fruits and vegetable butters + fun packaging

The company works with vegan soaps, made through Cold Process (cold process from the saponification of oils and vegetable butters), with vegetal ingredients and with certified organic actives (which has Ecocert and Cosmos certification. The Soap Agora Vai, from the line “Segura essa Barra”, is mint, roses and Salsa (130g). Purifying Detox is based on Activated Charcoal, Mate Herb Extract & Lemon Galego Juice.

The hidranting soap made from Cupuaçu Butter, Murumuru Butter & Umbu Cashew Extract, as well as Essential Oils from Bergamot & Forever Alive leave the skin extremely silky.

Also, Segura Esses Sais, the lacquering combination of Rue, Coarse Salt , Basil, which provides a relaxing and purifying bath for all skin types. And it brings protection and positive energy. It is made with over 95% ingredients of vegetable and mineral origin – and is vegan. It can be used as bath salt, scaling feet or exfoliating.

In post-bath the company offers a line of lightly perfumed moisturizers, a moisturizing butter of vegetable and vegan origin. The Refreshing Calming Moisturizer is made with mandarin and passion fruit oils combined with Jua Scratch infusion and the refreshing passion fruit extract. Restores water balance and invigorates tired skin.

Cativa Natureza, is an organic and vegan brand, does not contain parabens, petrolatum, sulfate or artificial fragrances and dyes.
Its Buriti Natural Organic Vegan Soap is made with Babaçu Oils, a cellular regenerator and Buriti, has a high carotenoid content, provides vitality and natural protection to the skin, giving antioxidant action of high stability, besides promoting nutrition and hydration. The combination with extracts of red fruits and vanilla extract and essential oil in the formulation, potentializes its antioxidant power, in addition to providing freshness and offer gentle fragrance. It is also indicated for dry skin or contact dermatitis. (R $ 18,90)

CativaNatural
Cativa Natureza – Organic + antioxidant + vegetal brush inside soap

The brand also has the unpublished – Exfoliating Soap with Natural Sponge Cativa Spa Organic Natural, formulated with a blend of extracts. It has a natural vegetal bush (Luffa aegyptiaca – planted in organic soil respecting environmental standards), which promotes a light and natural peeling. Contains essential oils of antiseptic, moisturizing, bactericidal and relaxing properties. Deep cleans pores, activates circulation, eliminates dead cells and moisturizes at the same time. (R $ 19.90)

The Copaíba Organic Vegan Natural Liquid Soap is suitable for oily and acne prone skin. Soothes and softens delicate and oily skin, clean leaving a pleasant feeling of well-being, provided by its intense woody floral scent. Elaborated with plant bioactives, based on organic plant extract such as Aloe Extract and Essential Lavender Oil.

The multifunctional Soap and Black Mud Solid Shampoo in Natural Organic Vegan Bar cleans deeply the skin of the face and body with softness, thanks to the detoxifying and moisturizing action of the Black Mud, a clay rich in minerals, that helps control the oiliness of the skin and soften stains. It contains natural actives of Aloe Vera, Sucupira and Copaíba that have anti-inflammatory, regenerating, healing properties and help to reduce the appearance of acne. Can be used as solid shampoo for hair. (R $ 19.90)

The 2-in-1 Shampoo and Soap with Natural Organic Vegan Marigold gently cleanses hair and skin, including babies and children. It does not dry and helps maintain the natural balance of skin and hair. Contains Calendula, Chamomile, Aloe Vera and Copaíba Oil. Protects and hydrates, reinforcing the protective barriers with the oil extract of sweet almonds and fruit extracts that form a soft and cozy fragrance. (R $ 45.90).

The brand has physical stores (Curitiba, Fortaleza and Porto Alegre) that collects of empty packages, which provides discount in the next purchase. And it presents the I Recycle seal that certifies its reverse logistics and makes the offset of the packaging that is generated for the market.

BioartBioart Biocosmetics: Lighting + Clays

By Bioart Biocosmetics, a refreshing proposal with the Bio Nourishing Illuminating Treatment Soap Bar or, Golden Clay and Ginger Soap Bar, for the hair and body, with 100% vegetable base, therefore vegan. Illuminates, nourishes, balances skin and activates circulation. With a high percentage of Special Golden Clay, from a renewable and sustainable source with trace elements essential to the maintenance and the balance of the skin, it activates the circulation, stimulating the synthesis of collagen, as soon as applied to the skin. The Ginger Aromatic Extract is a natural anti-inflammatory, that activates the blood circulation, promoting luminosity and revitalization to the skin and hair. It also contains Murumuru Butter, a powerful nourishing moisturizer, which regulates the balance of water in the skin and hair.

According to the company, the bar 100g, yields more than conventional cosmetics, since the natural and organic ingredients are Biomimetics, naturally mimic the life of the skin.

feitobrasilespuma

 

feito brazil – fruits + vegan + ocean friend

feito brasil, brand that has conquered the shelves of Sephora has Cashew and Star fruit Body Shower Gel – Encantos do Rio – it has light but abundant foam, made with vegetable surfactants: it cleanses skin and hair without causing dryness. The formula contains moisturizing active ingredients such as Cashew and Star Fruit Extracts and Olive Oil an emollient that strengthens the skin barrier. The fragrance combines fruity notes for a tropical climate. (R $ 45.00)

The novelty Liquid Bath Foam – Romance Session, is suitable for bathtubs, has abundant foam, but is made with mild and vegetable surfactants, so it does not dry out the skin. In addition to cleaning, leaves the skin smelling of pomegranate. It is a vegan product (R $ 68.00)

The Bar Soap – Love your Love is heart shaped, 100% vegetable base – Babaçu’s coconut vegetable surfactant, cleans deeply, but does not dry the skin. Also contains Aloe Vera, which softens the skin and fragrance of Patchouli and Violet. (R $ 25.00)

And, the Picolé Sun Tropical bar in popsicle format and fruity scent, has a 100% vegetable base and is enriched with olive oil. Contains Containing apricot, passion fruit or coconut scrub granules: low, medium or high intensity scrub. It’s a Friend of the Ocean product: It does not pollute the waters. Biodegradable exfoliating
Suppliers

“Companies are increasingly turning to new developments based on global consumer trends and quantiQ is fully prepared to support its customers with a portfolio of special solutions in the development of new bath cosmetics formats”, says Monica Batistela, coordinator of quantiQ marketing.

CLEOMILK® (Cosmotec / RAHN): active consisting of a phytoleite, as a concentrated skin care lotion based on the Cleopatra rituals. It is ideal for bath products as it provides high efficiency even in rinse products, reduces loss of hydration, recovers lost lipids and enhances the natural storage of water in the skin. It is in line with the benefits sought by consumers of natural products, being of totally vegetal origin, derived from Sesame, Black Caraway and Aloe Vera.

Colormix Especialidades has in its portfolio a complete line of raw materials, based on amino acids, ranging from anionic surfactants to chelators, preservatives and pH adjusters, which allow the creation of smooth products in line with the green trend of the market . The company points out that textures should also be considered: “Soap in jelly form, non-rinse cleaning gel spray  and soaps with consistent foam, with low water consumption can be achieved using appropriate surfactants. As well as creative molds, rheological and thixotropic agents that allow the creation of innovative textures in products. “