Sta Marcelina, in Sao Paulo and Dorina Nowill:
Post Graduation in Perfumery
After SENAC set up his graduate course in the Applied Cosmetology Esthetics in 2009, it was opened an important way that companies in the cosmetics, toiletries and perfumery seek for professionals of the area. Just this year, for instance, two fragrance houses were linked to the launch of graduate courses: The Culture of Perfume: Essence and Science and Olfactory Evaluation for People with Visual Impairment.
In general, companies work with chemists, designers (packaging), marketers, business administration, law, engineering, among others. The expertise in these specific areas can help companies to specialize professionals working in other areas to acquire greater knowledge on the segment. “We do not graduate perfumers, but we talk about the environment of the perfume and we provide the olfactory literacy of the professional,” says Andrea Miron, Coordinator Graduate The Culture of Perfume: Essence and Science of the Santa Marcelina College in Sao Paulo.
The postgraduation of Santa Marcelina offers a more accurate association between pefumery and fashion. It is aimed at professionals in marketing, administration, advertising, design and fashion. The course provides a cultural improvement in perfumery, to allow the students learn and get engage in the universe of the fragrance, of the olfactory sensations, always relating fragrance and fashion. It is supported by Abihpec, Abifra, Givaudan, Wheaton and the Boticario group that, along with the college, has opened in the second half of 2010 the Space Perfume, a museum dedicated to perfumes, located in front of the Santa Marcelina College.
“We glimpse the perfumery course associated with fashion because fashion is intrinsically linked to the world of perfume. Major international brands invest in essences and fragrances to complement their collections. In addition, the perfumes are one way that the big brands like Chanel, Armani and Prada found to remain economically active. “
There are 366 hours of class, divided into three semesters, with classes on Tuesdays and Thursdays at night and the curriculum includes classes such as Consumption and the Senses, Olfactory Marketing: Trends and Opportunities, Projects Management, Visual Design: Concepts and Practical Applications and Packaging Development, among others.
“Migrating from Marketing for the Wheaton area of new product development,” says Carolina … “The course came to complement my knowledge of this universe. We had classes of perfume packaging design, focused on projects, which gives us a notion of thinking in a ‘briefing’, a solution that includes a vial cartridge, in order to reach customers with the visual impact, “said the student Karolina Consentino. “In addition, a differential for professionals of the area, adds a certain glamor,” she adds.
In Santa Marcelina University – FASM – actuate professionals from fragrance houses and distributors, such as Givaudan, Takasago, among others. The relationship with these professionals enables interact with the real market: “Networking is key,” says Clovis Ahmed, a student of the course. “I found a job opportunity here,” he says. Today he actuates as flavor manager for Biomist, a smell marketing company. He mainly develops olfactory identity for fashion brands and also smells of foods such as chocolates, breads and even burgers in partnership with flavors houses. “It is a marketing tool when it comes to ponctual actions to boost the sale of specific products.”“We are valorizing the internal market. Our culture is unique, not only value the actives in Brazil, but also the internal market. And all that pertains to it, “says the coordinator of the course of the Santa Marcelina, Andrea Miron.
The fragrance industry moves billions in all countries, and Brazil in 2010 reached a world leadership in the consumption of perfumes, with a turnover of US$ 6 billion, compared to US$ 5.3 billion in 2010. The Brazilian cosmetics industry is one the most promising in the world today. Therefore it is natural that arise postgraduate courses for this market, inclusive for supporting polos that concentrate cosmetics companies and their suppliers, as the poles of cosmetics in Goiânia (GO), Salvador (BA), Nova Iguaçu (RJ) and Diadema (SP).
In another aspect, but following the theme, Dorina Nowill Foundation for the Blind sited in Sao Paulo also started in August the course in Olfactory Evaluation for People with Visual Impairment also dedicated to perfumery, but aimed at the professional training of blind people and with low vision (less than 30% of the ability to see), for selection and evaluation of fragrances and their inclusion in the labor market. In it, the visually impaired have theoretical classes on History and Art of Perfumery, the Language and Trends of the Perfumery, Marketing and Communication, Preparation for the Working Market, as well as Practical and Sensory Classes of Olfactory Families, Raw Materials, Evaluation Olfactory and Sensory .
“Today, Brazil ranks first in the world ranking in the consumption of perfumes according to data from Euromonitor, with great development potential in this area in coming years,” says the coordinator of the course Ashcar Renata, who led the first group to the flower market Arouche Square and the Municipal Market of São Paulo, both at the Center of Sao Paulo city for students to experience the smells of flowers and flavors and smellsof fruits and of spices and seasonings that also enter in the composition of perfumes. Classes have two meetings per week, of four hours each.
There are 574 hours / lesson conducted in two modules. The first, lasts one year, and is devoted to theoretical and practical training on topics related to the fragrance and the labor market. The second offers six months at industry internship Tania Bulhões Perfumes, the company that sponsors the course to enhance the olfactory abilities of the student.
The course (free) has the support of the fragrance house Firmenich, which provided the cases of olfactory ingredients “Les coulisses Du Parfum”, divided into groups so that students can train their sense of smell and discover the main chords and ingredients used in the manufacture of perfumes . Students also have at their disposal more than 400 perfumes donated by leading companies in the industry and learning materials accessible. Many cosmetic companies are partners of the project: Avon, C-Pack, Du Plessis, Eastman, Edalbras, Eudora, Excellence, Firmenich, Frajo, Givaudan, Granado, Jequiti, Kopiehauss, Koza, L’Oreal, LVMH, Moema Wertheimer Architecture , L’Occitane, Mahogany, Natura, Neutrolab, Passion, Renata Ashcar, Robertet, RR, Sigma, Symrise, Takasago Tania Bulhões and Vizcaya.
Initially four groups will be trained by 2013. There are 12 vacancies in each and registration for the next class is open this month October, at Rua Dr. Diogo de Faria, No. 558, Vila Clementino – Sao Paulo.
In SENAC, the post graduation is in Cosmetology Applied to the Aesthetics and is broader, since it is destinated to professional beauticians, chemical, physical therapists, pharmacists. The course lasts three-years, with a workload of 366 hours of classes open to professionals from all areas.
The curriculum is extense and comprehensive. It counts among others, with subjects such as Balneotherapy, aiming Spas market that begins in the country; Direct Sales in Entrepreneurial Management, which includes spas, clinics and Aesthetics Centers; Biochemistry, linked to physiology or in the reactions of the body; Biosecurity and Work Organization, of studies in the cabin; Human Behavior, also for procedures in the cabin; Cosmetology Applied to Esthetics, a study of skin disfunctions and the actions of substances; Fundamentals of Cosmetic, which includes since quality control and raw materials to cosmetics sustainable and packaging and sustainability, Nutrition and Dietetics in Aesthetics, which includes Nutricosmetics and Chemistry applied to cosmetic, about pH, solubility, organic chemistry and molecular structures.
“Today, cosmetic companies are starting to realize the importance of this professional in aesthetics,” says Leticia Valim, coordinator of the course and explains: “The pharmacological or cosmetic professional understands of formulas but not of skin. The beautician has professional knowledge of the basic cosmetology and also has knowledge of skin. Thus, says Leticia, he has a differential. “
According to her the beautician education is more thorough and comprehensive. “There is a need of improvement attributed to technological evolution. Before the profession used to be transmited from mother to daughter. Today there are sophisticated equipment, currents, waves, as well as cosmetics with applications for the treatment area, “said Valim, remembering that even the fragrances of products for use in the cabin are also more sophisticated and smoother, since the time of exposure of the product and the relaxation is prolonged in the cabin.
The course relies on the partnership of Spanish company Col Bel , specialized in this type of product. The expert in Cosmetology Applied to Esthetics may act in cosmetic companies, medical clinics, centers and beauty salons and spas.
“Most students come out with work, many of them are already spending time in aesthetic clinics or working with cosmetic in spas,” says the coordinator of the course.