As part of the program Avon Foundation for Women, which supports causes that interest specially women, Avon Institute announced last week the three winning videos in the contest “Em briga de marido e mulher se mete a colher”, something like ‘In fight of husband and wife one must interfere’, promoted in partnership with MinutoAD, segment of the group realizer of the prestigious Minute Festival. The first place was given to the video “Humanifeste up”, from São Paulo, awarded at US$ 2.270, which has simulated notifications about the assaults against women in a social network, warning of the dangers of the omission. The second place was given to the production “Testimony” of Pocos de Caldas / MG, which will receive US$ 1.362, and shows how the testimony of an ordinary woman can hide the violence at home. For third place, was chosen “No one will be quiet,” also from São Paulo, who won the popular vote by presenting a female version of the famous speech “I Have a Dream”, of  the American black activist Martin Luther King. It will receive US$ 908. The video productions can be checked at  MinutoAd (www.minutoad.com.br). In total, the contest received more than 150 videos lasting up to one minute.

“The outcome of the competition shows that we achieve our goal, which was to sensitize young people around the country to think about how to break the cycle of domestic violence,” said Lily Cipriani, executive director of Instituto Avon. “We received high quality productions that point to an understanding that violence against women is a problem at all and that intervention, however small, can help save a life,” he says. Every five minutes, a woman is assaulted in Brazil, according to the Map of Violence 2013. In 70% of cases of domestic violence against women, the abuser is a spouse or partner.

The videos:
1º place – Humanifeste up:
http://www.minutoad.com.br/videos/21984?locale=pt-BR
2º place – Testimony: http://www.minutoad.com.br/videos/21746?locale=pt-BR
3º place – No one will be quiet: http://www.minutoad.com.br/videos/21846?locale=pt-BR

By 2012, the Instituto Avon has donated more than US$ 910 million in more than 50 countries for the causes of breast cancer and domestic violence.