Avon (natura & co) invests in digital transformation to digitize business, promote greater efficiency and open up future growth.

In Brazil, the company chose IBM to implement a new e-commerce platform for more than 1 million resellers. More agile, it includes mobile app that offers flexibility for targeting representatives, products, offers, promotions and content.

The new direct sales company portal is Avon’s main ordering hub and receives an average of 85,000 orders a day, accounting for 99% of the company’s revenue. Currently 60% of them use smartphones and tablets to browse, place orders and check promotions.

“With the adoption of the IBM platform, we can offer exclusive offers through the digital channel and more services, such as the possibility of opting for express delivery and other payment modalities,” says Claudia Meira, Avon IT Director.

In the United Kingdom, Avon Products, Inc. has established a services partner with HCL Technologies, which will act as a partner of the company’s infrastructure services in delivering Avon’s ‘Open Up’ transformation strategy to digitise the business, drive greater efficiencies, and open up future growth.

HCL will help Avon to overhaul its IT infrastructure services and support systems for improving the quality, scope, and efficiency of Avon’s service-management activities, including its data centres, network, security, and end-user computing services as well as its service desk. HCL will implement state-of-the-art service-management tools to help make Avon’s infrastructure services more efficient, effective, and agile.

Benedetto Conversano, Avon Senior Vice President, Chief Digital and Information Technology Officer, said: “This is a significant move forward in our ‘Open Up Avon’ strategy, through which we are resetting and digitizing the Avon business to fuel future growth as we identify new ways of working, enhance speed and agility, and inject new capabilities within our digital initiatives. This is critical as we improve support for our millions of Avon Representatives.”