Elected the best soccer player in the world five times, Marta is one of the highlights of the video that debuted on TV and on social networks for the launch of Big & Extreme eyelash mask, by Avon.
Marta appears alongside actress Paolla Oliveira, a brand advertising girl, and of the multimedia artist and trans activist Rosa Luz. The campaign, created by Avon’s agency hub – JWT, Mutato and iCherry – is being broadcasted on national TV networks and branded social networks.
“The Big & Extreme mask comes to add to a segment of great success for Avon. The mask has unique elastic technology, as well as a differentiated brush, which guarantees results of extension of eyelashes in salon.The product lengthens the yarns in all dimensions, both in thickness and at the tips, beyond its natural limit. But the launch goes beyond that. By talking about the look, Avon invites the public to participate in the #ImpossívelNãoTeNotar movement (impossible not noticing you): an invitation for all of us to pay more attention and to focus our attention on the power of the movement. woman and the visibility she deserves to have, in all areas where she operates, “says Juliana Barros, executive director of marketing at Avon in Brazil.
The #ImpossívelNãoTeNotar movement speaks directly to Avon’s empowerment pillars, which for 130 years has been working for women’s space and their visibility in society. When when all eyes are on the biggest football championship in the world, the brand carries the message about women’s achievements in sports, as little remembered or celebrated as they should be.