Beauty box subscriptions have now become a craze all across the world; from the US to France, Philippines and in a initial phase yet Brazil too, carrying established brands like Lancôme ans OPI, as well as new and cult brands.
The concept is that boxes are filled with samples delivered to your door for a small subscription fee, giving consumers the chance to try different brands and products in sample sizes before writing reviews online and deciding if they will purchase the full size product on the internet.
The Brazilian version, Glambox, seeks to work with the best international and national brands. Your monthly cash has 4-5 selected samples of brands of beauty and wellness, as Avene, Clarins, Cless, Granado, Duada Molinos, Giorgio Armany, Givenchy, L’Occitanne, Sensience, Swarzkopf, Vyvedas, Weleda and Vichy, among other.
The idea is that consumers test products without leaving home. The company offers explanatory videos and filling the surveys about the products offered, the subscriber earn points and benefit from promotions.
Research analyst at Euromonitor, Raquel Lin, said to the website cosmetics design that manufacturers should see samples in beauty boxes as the first step in engaging consumers with teasers and links then driving traffic online and potentially influencing purchases. “Some of the beauty box will be a fad, but I think that the complex business model is one of that benefits all parties and will transform the roles of marketing and e-commerce,” she commented. Lin explained that manufacturers can see subscription boxes as a way of getting a further insight into consumers.
The Glossy Box Beauty and its pink box, known as Glossy Box has nationalsign with the value (lowest) to US$ 9,6 (plus freight) with 5 miniature products or free sample. The Glossy Box also has the signature box for the male audience.