Beauty Fair, a Brazilian and international beauty fair, expands its operations to other markets through a partnership with cosmoprof Cosmoprof Worldwide Bologna and starts to act more broadly to promote Brazilian and international beauty brands.
The first stage of the partnership takes place in March, with the Beauty Fair pavilion in the 2019 edition of Cosmoprof Worldwide Bologna (Italy), which will take place from March 14 to 18. There will be companies exposing their products to the network of buyers and distributors that visit the event, such as: Lowell, Taiff, Richeé, Beox, Garden Flowers, Latin Root, Felps, Nazca, Fuji GR Colors and Magic Color.
According to Beauty Fair, a partnership with CNI – National Confederation of Industries and Network CIN – Brazilian Network of International Business Centers will allow exhibitors to participate in technical visits, lectures and business rounds during the event.
By counterpart at the 15th edition of Beauty Fair, which takes place from September 7 to 10 in São Paulo, will have an exclusive area of Cosmoprof Worldwide Bologna, which will bring international companies.
Beauty Fair is aimed at beauty, industry and specialized retail professionals. The last event was attended by about 182 thousand visitors, 500 exhibitors and 2,000 brands that generated about R $ 690 million in turnover, according with data of Beauty Fair´s organization, which presents an educational program during the fair and throughout the year and also organizes international trips for hairdressers with a focus on professional updating.
The Brazilian event company also organizes in January a trip of beauty entrepreneurs for a week immersion in the American retail, with technical visits, seminars and a visit to the NRF Retails Big Show.
The BolognaFiere Group has taken the Cosmoprof Worldwide Bologna format to other countries, with Cosmoprof from Las Vegas, Mumbai and Hong Kong and participates as an international sales agent, of the Belleza y Salud, in Bogotá, Colombia. As of this year, also in Southeast Asia, with BeautyExpo (Malaysia), Asean Beauty (Thailand), PhilBeauty (Philippines) and VietBeauty (Vietnam).