Traditionally held in September, the Beauty Fair professional beauty fair in the Americas will soon announce a new date for the next market meeting. Its 16th edition will be postponed, still with no new date set, due to the COVID-19 pandemic.

The organization is studying the best time for the fair to take place with the support of several entities, such as Expo Center Norte, ABEOC Brasil (Brazilian Association of Event Companies), Ubrafe (Brazilian Union of Fair Promoters) and government agencies.

“We consider the lives of the people who participate in the Beauty Fair so that this edition is a successful event for the beauty segment. We want to ensure that it happens in the best possible way, both in terms of health protection and the best time for the sector, for a great reunion ”, says Cesar Tsukuda, general director of Beauty Fair.