Beautyworld Middle East, the region’s largest international beauty and wellness trade fair, will next year host the inaugural Beautyworld Middle East Awards to recognise top performers in the regional beauty and fragrance industries.

Fifteen awards across 10 categories will be presented on the first evening of the three-day show, which returns to Dubai World Trade Centre (DWTC) from 31 May to 2 June, 2020.

“This is a long overdue initiative to recognise highly buoyant industries with global roots firmly planted in the Middle East,” explained Elaine O’Connell, Beautyworld Middle East’s Show Director.

“The region produces the fine woods, scented resins, myrrh and incense that make up some of the most popular and valued fragrances worldwide, while it’s also home to entrepreneurs who have gone on to find international business success.

The Beautyworld Middle East Awards will unfold during an evening gala dinner event at the conclusion of the first day of Beautyworld Middle East’s 25th edition in 2020.

The awards, which are now open for entries via the Beautyworld Middle East website, will recognise: Best Marketing Campaign for a Store, Salon or Spa; Best Marketing Campaign for a Finished Product;

The awards will be judged by a multi-national panel of independent experts, perfumers and beauty professionals such as: Ria Chauhan, Head of Choice, FACES-Chalhoub Group; Florendia Couvaras, Category Manager Beauty, BOUTIQAAT, Dubai; Nicolas Grob, Publisher BW Confidential, France; Dominque Brunel, co-founder NEZ, France; Dr. Iyad Hiijawi, Senior Consultant, Euromonitor; Jerome di Marino, Perfumer, TAKASAGO, France; and Andy Moss, Thomas Kosmala, UAE.

Award finalists’ work will go on show at Beautyworld Middle East 2020 in front of an anticipated audience of more than 45,000 trade buyers and beauty professionals.

More information is available at: www.beautyworldme.com.