This year, the 25th edition of Beautyworld Middle East, the largest international fair for beauty and wellness products, fragrances and beauty accessories in the Middle East and one of the main beauty fairs in the world, had its date transferred to November, when normally the fair takes place in June.

As novas datas dos shows acontecem após amplo feedback e consulta com o local, expositores, visitantes, parceiros comerciais e associações, à medida que os governos globais continuam a conter a disseminação do Covid-19. De acordo com a organização, a prioridade é a saúde e a segurança dos expositores e visitantes, uma vez que a indústria global de beleza continua a enfrentar esses tempos desafiadores.

“Our first priority is the health and safety of our exhibitors and visitors, as the global beauty industry continues to navigate these challenging times,” says the event’s Messe Frankfurt Exhibition.

Currently, the international event company is using its digital platforms and connections to share interesting news and developments fto the wider industry about the event.

Beautyworld Middle East is the most important platform for the sector in one of the fastest growing markets in the world for over 20 years. It is the largest international fair for beauty, hair, fragrance and wellness products in the Middle East. As one of the most influential and visited beauty fairs in the world, the fair offers visitors the chance to meet more than 1,800 companies in person during three days.