An analysis carried out by Nielsen consulting firm found that the repellent market in Brazil jumped from R $ 145.4 million in 2014 to R $ 217.4 million in 2015, number considered the largest in the history for the category, since the Brazilian market saw a big jump in sales of repellents due to the epidemics of dengue and zika virus, caused by the mosquito Aedes aegypti.
The demand for the product generated the development by Beraca (Grupo Sabará) of a natural active produced from Andiroba, capable of replacing or reducing the use of synthetic ingredients in cosmetic, pharmaceutical and personal care formulations.
From Amazonian origin, Andiroba is used in products aimed at skin care, as it has anti-inflammatory, moisturizing and healing properties, capable of promoting skin renewal.
“Beraca’s proposal was to create a repellent base with a smaller volume of synthetic actives in its composition – among them, DEET (N, N-diethyl-3-methylbenzamide), without leaving the efficiency aside, with the same duration of Minimum repellency of 6 hours. For this, we invest in the synergy between the ingredients, prioritizing the use of natural solutions, such as andiroba. This way the product can be used by pregnant women, the elderly and children over 2 years without worries, “says Daniel Sabará, CEO of the company.
The repellent developed by Beraca – which is considered one of the main suppliers of natural and organic ingredients from the Amazon and other Brazilian biomes – contributes to the preservation of the environment and the social development of Amazonian communities for the supply of seeds, since the raw material is considered an extra source of income for families living in activities such as fishing and agriculture in the Northern region of the country.
“In the past, much of Andiroba’s seed was discarded. Today, through training and capacitation, we guarantee the maintenance of standing forests, promote an improvement in living conditions and still offer highly efficient products. To get an idea, for the production of 1 ton of oil, 23 people are required to work in the collection and processing of andiroba seeds, which guarantees each family involved an extra monthly income of approximately R $ 485.00 ” , Says Daniel Sabará.
Repellents are being distributed to 500,000 people in the region, including pregnant women and the elderly.