O Boticário launches a new campaign to publicize its Nativa Spa Rosé line. The 30-second film, for TV and digital media, highlights the benefits of the product, such as recovering the vitality of the skin in the first application.

The campaign, with the “Vitality you feel” concept, also highlights the rosehip and the nutritious quinoa oil, present in the multi-benefits oil, as differentials. The product can be used on hair, face and body. In addition to the film, AlmapBBDO is also responsible for the entire digital media and performance strategy for the Nativa Spa Rosé line.