The booming male beauty market, according to data from research firm Euromonitor, here in Brazil, registered growth of 69.7% in the last five years. The global average was 26%.
Also according to Euromonitor forecasts, the coming years will also be promising for the beauty market here in Brazil, with an average annual growth of 11.2% (more than double foreseen for the global market), and with expected sales of $ 8.1 billion for 2022.

Following this data and the trend, O Boticario announces the release of Clu_B, new content platform, which was made available to the public on the 31st @ @Clu_B profile.

The new O Boticário channel wants to show that there is something beyond the relationship between men and beauty, and believes that through humor and curated in different formats can show all the advantages of taking care and always be connected in product trends. Besides telling all the news such as launches and promotions, it will be a profile to consistently relate to the male audience, a significant part of the brand’s consumers.

In addition to curating of various subjects on the theme in an always humorous way, Clu B will be mobile first and will have a team of people who understand the subject.