In an unprecedented partnership, the giants Avon and Pernambucanas, the last one one of the greatest of retail market in Brazil, sealed agreement to implement a pilot project, scheduled to start in August. In 32 retail outlets, the best-selling products of the perfume lines, make-up and body care lines of the cosmetics brand will be sold, as well as in the application, website (mobile and desktop) and tablets available in all 355 units. from the country.
The presence of the beauty brand in the retailer’s stores will also represent a possibility for the Avon´s resellers, who will be able to replenish their product inventory more quickly and flexibly. Additionally, the resellers will have different conditions for the purchase of Pernambucanas products and services.
With the partnership, Pernambucanas expands its range of products offered to Brazilian families, who in one place, find various items of fashion, home, small appliances, telephony, computers, financial services, and now, beauty. At the 32 stores participating in the pilot project, Avon products will feature prominently in Pernambucanas stores, as well as assisted sales to guide and answer questions about each item.
“This partnership is the result of the synergy of two brands that span generations and recognized for the strength of the relationship and the appreciation of women and families. Together with Avon, we will provide Avon dealers with more agility and an even more complete assortment to the Brazilian families, leveraging healthy retail growth and contributing to the national economy. The commercialization of Avon products in our stores is part of the initiatives promoted by our Commercial Lab, whose mission is to implement new categories that have synergy with our customers, ” says Sergio Borriello, CEO of Pernambucanas.
José Vicente Marino
“Putting our products in retail is a giant innovation for a direct selling company. The partnership is one of the actions of the InovAvon project, which reflects the company’s business turnaround, opening up to the market, transforming its business model.” José Vicente Marino, President of Avon Brazil.