The companies belonging to the Beautycare Brazil project, developed by Abihpec – Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry and by Apex-Brasil – Brazilian Agency for the Promotion of Exports and Investments – returned from Cosmoprof North America with prospects of generating US $ 7 million For the next 12 months. The event was held July 9-11 at the Mandalay Bay Convention Center in Las Vegas.

“Traditionally targeted as B2B, the fair positively surprised business owners with regard to the movement of visitors in the corridors with potential for business generation, with many North American, Central American and Latin American buyers,” said Gueisa Silvério, manager of Beautycare Brazil.

According to Brazilian exhibitors, the 2017 edition was more striking than in previous years. “In addition to the US, we also have European countries and neighbors like Mexico, Puerto Rico, Guatemala, Colombia and Canada in our pavilion,” the executives said after the 716 contacts made during Cosmoprof North America.