Boss Alive, the latest fragrance by the German group Hugo Boss, to be launched in June, will have a campaign with international and famous actresses, such as Emma Roberts, Laura Harrier, and Chloe Bennet, will include the Brazilian actress Bruna Marquezine, who invests in an international career and had already paraded for the brand. The idea is to represent women ‘carefree, confident and inspired’.
Marvel’s Agents of S.H.I.E.L.D. actress Bennet said: “The other campaign talents are all awesome and working together is great because we all have so much in common, and yet, are so different at the same time.
“Any young woman can look up aot any one of us and see themselves in a different part of each of us.”
Meanwhile, Harrier said it was great to be part of a women’s venture.