C&A, a fashion company, announces a partnership with Sephora, a global beauty retailer, a pop up store at its Iguatemi São Paulo mall, located in the state capital.
C&A’s proposal is to provide an integrated shopping experience for its customers based on the one-stop shop concept, where a complete shopping experience, from clothing and accessories to makeup, will be possible. For Sephora, the partnership with C&A reaffirms its position in attracting new consumers through different channels.
Sephora’s Pop up store at C&A is innovative in design and offers the quality and variety customers expect from the French giant, with a broad portfolio that includes fragrances, make-up, skin and hair care products from national and international brands such as Sephora Collection, MAC, Mari Maria Make Up, Mouth Pink Beauty, Nars, Benefit, Urban Decay, Laura Mercier, Caudalie, Lancome (perfumes), Dior (perfumes), among others.
The space will be attended by Sephora consultants to assist consumers with beauty tips, product information and makeup consulting. Customers will also enjoy attractions such as BeautyStudio, an item-experience space offered by the brand through free 15-minute express makeup services.