In a historic move, Chanel Beauty, Chanel‘s beauty arm, hired transgender model Teddy Quinlivan to lead its new campaign. Teddy Quinlivan is the first openly transgender model to be hired for a French luxury label campaign.

The 25-year-old American model was first discovered by Louis Vuitton creative director Nicolas Ghesquière in 2015 aand has worked for designers such as Carolina Herrera, Jeremy Scott and Jason Wu before opening her trans identity in 2017.

Quinlivan took the news to Instagram to share with his 94,000 followers.

She said: ” I had walked two shows for Chanel while I hadn’t made my trans identity public yet and when I came out I knew I’d stop working with some brands, I thought I’d never work with the iconic house of Chanel ever again.

“I am the first openly trans person to work for Chanel’s house, and I am deeply humble and proud to represent my community.”

While Quinlivan is the first trans model to lead a Chanel campaign, several other beauty brands have attracted members of the trans community to their marketing campaigns.
Quinlivan’s campaign is another step in the journey to a more diverse beauty industry. She follows in the footsteps of fellow trans models Andreja Peijić – who led a Make Up For Ever campaign – and Victoria’s Secret model Valentina Sampaio – who appeared in a Marc Jacobs Beauty campaign. Models Munroe Bergdorf and Rain Dove led campaigns for Illamasqua, while Valentina Sampaio worked for L’Oréal Paris in 2017.

Chanel brand ambassadors include Kristen Stewart, Penelope Cruz, Margot Robbie and Lily-Rose Depp, who have appeared in campaigns for the company.