A Chanel criou sua primeira linha de maquiagem para homens chamada Boy de Chanel, uma alusão ao amor da estilista francesa.

Chanel has created its first men’s makeup line called Boy de Chanel, an allusion to the love of the French stylist.

The line comprises three products: a base, a moisturizer, a labial mat and a waterproof eyebrow pencil, available in four tones.

“Just as Gabrielle Chanel lent elements of the men’s wardrobe to dress women, Chanel draws inspiration from the world of women to write the vocabulary of a new personal aesthetic for men, “the company said in a press release.

It’s worth to highlight that all makeup can be used by all genres, and that the idea that something is “for men” has more to do with the minimalist packaging – black and midnight blue – than anything else.

The brand says that the products are formulated to be long lasting but with a natural look and easy application.

The products will be available in South Korea from September 1, then will reach the e-comerce of the brand in November and on January 1 will be available in the Chanel boutiques around the world.