More than 180,000 beauty professionals will gather in Sao Paulo, Brazil, from 7 to 10 September, for Beauty Fair – Feira Internacional De Beleza Profissional, to discover the latest products, treatments and the most innovative techniques for the hair, professional aesthetics and make-up sectors.

To characterize the next edition, the presence of 46 international companies, leaders in the sector, which will attend the exhibition thanks to the support of BolognaFiere Cosmoprof, the organizer of the Cosmoprof events in the world.

Thus, Beauty Fair is officially joining the Cosmoprof platform, which involves over 500,000 operators and more than 10,000 companies worldwide.

“It is a pleasure to see the first results of the collaboration between Beauty Fair and Cosmoprof” – says Gianpiero Calzolari, President of BolognaFiere. – 46 international companies, from Canada, China, Germany, India, Pakistan, Russia, UK and USA have chosen to follow Cosmoprof in this new adventure in Brazil. They will have the chance to make the most of the opportunities offered by a country hosting over 1 million salons and 19,000 multi-brand stores. Thanks to the support of the Italian Ministry of Economic Development and ITA – Italian
Trade Agency, and with the collaboration of Cosmetica Italia – Personal Care Association.

For 15 years, Beauty Fair has been the reference event for the beauty sector for Brazil. More than 500 companies are present, representing more than 2,000 brands, for an exhibition area of 82,000 square meters. This year there will be more than 100 educational sessions focused on the latest issues of makeup, hair, skin and micro pigmentation, foot care. On Friday, September 6, “Meet the Buyers!” Is scheduled: An event organized to facilitate networking between local buyers and international companies attending the event.

The partnership between Cosmoprof and Beauty Fair facilitates stronger collaboration with associations, retailers, buyers and distributors in the South American area, with a qualified presence at Cosmoprof Worldwide Bologna’s main events, says the organization of the event.