Diesel Fragrances scores na amazing goal by naming Brazilian soccer star Neymar Jr as its first sports ambassador.
L’Oréal’s licensed brand will work with the Paris Saint-Germain striker to co-create from the fragrance to the bottle.
According to Diesel, “with about 250 million followers on social networks, Neymar Jr is ranked among the top 10 most famous celebrities in the world.
“His relentless optimism, his cold determination and his loyalty to family and friends make him a true role model for the younger generation.”
“It had to be a bold fragrance related to what I like. I wanted a fragrance telling my own story and what courage means to me,” said the attacker. According to Neymar Jr.,
“You have to have guts in life if you want to conquer great things no matter what professional area you are in.”
The launch will be on social networks on May 19 to coincide with the footballer’s first decade as a professional athlete and the tenth anniversary of the main fragrance of Only The Brave, Diesel’s best-selling fragrance for men.