DKSH and Coty have partnered to expand the professional distribution of hair products in Asia. Wella, Nioxin, System Professional and Sebastian Professional are the brands benefited by partnership between companies.

DKSH, which specializes in market expansion services, will be in charge of distribution, logistics and sales order processing for Coty throughout the beauty salon channel.

“With this strategic partnership, we will improve Coty Professional Beauty’s service level to more salons across Asia,” said Rui-Yuan Chen, Business Unit Lead, South East Asia and Korea.

The DKSH Business Unit, Consumer Goods, will help Coty improve the delivery schedule and visibility of the stock and increase the availability of international brands in Singapore and Malaysia.

“We rely on DKSH’s efficient distribution network to deliver our products faster, more accurately, with quality after-sales services in Singapore and Malaysia,” added Rui-Yuan Chen.
DKSH has worked with the Consumer Beauty division of Coty in Thailand to distribute body care products and fragrances of the Adidas brand, for instance.

Martina Ludescher, Chief Commercial Officer and Head Business Unit Consumer Goods, DKSH commented: ” DKSH provides customized services and a deep capillary distribution network that guarantees the direct-to-store distribution of Coty’s international brands in the two Asian markets.”