MAC Cosmetics, owned by Estee Lauder Companies, named Drew Elliott as Senior Vice President, Global Creation, as of October 28, 2019.
In his new role, Elliott will lead the entire strategy, conceptualization and execution of the creative process that drives MAC Cosmetics’ global image in all touch points of the consumer journey, including retail, digital, packaging, visual experiences. merchandising and multiplatform, evolving the brand’s heritage in art, inclusion and diversity.
Philippe Pinatel, Senior Vice President/General Manager, MAC Cosmetics says: “Drew’s ability to translate consumer data points into creative ideas – coupled with his deep knowledge of fashion, beauty, pop-culture and entertainment – make him ideally suited to lead creative while fueling the next chapter of MAC’s growth,”
“Drew is a true industry tastemaker who defines our cultural zeitgeist,” says John Demsey, Executive Group President, The Estée Lauder Companies.
“His inherent understanding of the MAC DNA and shared values with the brand, combined with his unique creative talents and industry expertise, position him well to take on the role of Global Creative Director and re-affirm the brand as a creative force.”