DSM Personal Care América Latina announces its new distributor in Brazil. Focus Química will distribute all the products of the Personal Care area to the Brazilian market, allowing a closer proximity between DSM and its clients. The Dutch multinational also launches an institutional manifesto for the region of Latin America, whose principles value culture and local particularities.

“Valuing Latin America, its history, particularities, unique culture and people is also a way to meet ourselves as a company. It is to understand the global values of DSM and to value them locally, bringing the brand closer to Latin American reality, “says Gisele Sousa, Business Director of DSM Personal Care Latin America.

This partnership with Focus Química comes at a time when the search for brands that celebrate and care for local culture, wishes and needs is increasingly evident, as TrendWatching’s 2018 Report indicates.

Focus will provide local stocks of DSM’s complete Personal Care portfolio for the entire region, enabling faster access to the company’s products. “We have a team of professionals with more than 30 years of experience with Personal Care, and we know that this is a great differential,” says Douglas Vocci, founder of Focus Chemistry.

“We know the importance of having a partner with local and consolidated performance, so we chose Focus Química as our new distributor to serve our high quality customers, regardless of the size of the company,” says Gisele.

The institutional manifesto for the region of Latin America, according to the Director of Business of DSM Personal Care in Latin America has the objective of bringing to the region the values of the company: “It is inevitable to bring our beliefs into each product that we create. Whether it’s an active hair moisturizer, whether it’s a sunscreen or a vitamin, everything we believe is present at every stage of creation, ” she says.

“We want to show that the diversity of which Latin America is composed is inclusive and, above all, beautiful,” says Ramos, Marketing Manager at DSM Personal Care in Latin America.

“This new moment of DSM Personal Care in Latin America represents a cycle where it is not only the products that satisfy the needs of our customers. We must deliver great experiences for everyone in the value chain,” explains Endrigo Ramos.