Firmenich announces Mehdi Lisi as Vice President of its Fine Fragrance Creative Development Center in Paris. In this capacity, Mehdi is responsible for driving excellence in fragrance evaluation, consumer insights, technical development and marketing for the Fine Fragrance department in the Paris office. He also oversees global alignment of Fine Fragrance marketing and consumer insights.

Mehdi leaves the IFF, where he held various positions in Paris and New York, to join Firmenich.

“Mehdi brings a unique perspective with a strong background in creativity, marketing and sales as well as strong knowledge of the French and American markets,” said Armand de Villoutreys, president of Perfumery & Ingredients.

“I’m delighted to welcome Mehdi back to Firmenich, where he originally discovered his passion for fragrance,” added Jerry Vittoria, President Fine Fragrance. “His keen expertise in strategy and client partnership, as well as his human touch uniquely position him for success at Firmenich Paris.”

Mehdi holds a Master of Science degree in Management from ESSEC Business School.