The franchise sector had sales of R $ 41.4 billion in the first quarter of this year, up 7% over the same period last year. The number of units advanced, at 6.1% in the annual comparison.
Although considering the positive numbers, the Brazilian Franchising Association (ABF) indicates that it can revise the annual growth of 10% due to the political scenario.
According to ABF market intelligence manager Vanessa Bretas, the good performance at the beginning of the year was due to high confidence since the end of last year.
The ABF observed a growth of 2.05% in jobs generation, in this same period.
The e-commerce advanced, with 61.1% of the franchises using the virtual sales channel, against 42.3% in the previous period. Among the franchisees, participation in the modality also grows, being 48.1% compared to 30.1% in last year’s survey, ABF notes. A smaller share, has its own virtual store, with 9.1%.
“We noticed that the revisions of the economy numbers began to happen as early as the second quarter,” said ABF President André Friedheim.
Faced with this, the franchising should review the figures after the ABF Franchising Expo, fair of the sector, which takes place between the 26th and 29th of June.