Givaudan Active Beauty unveils the first instant microbiome analysis and profiling system (i-MAPS) allowing customers to expand their product offering to include skincare products tailored to the unique microbiome of their consumers. The new tecnology inovates by combining to the microbiome research opening possibilities for customers to explore the personalisation of beauty products involving the skin microbiome.
First of its kind of bioinformatics profiling system, i-MAPS uses a combination of different techniques in a specific sequence to create individual profiles, mapping the skin microbiome at approximately seven hours, compared to seven days for a standard analysis. Every profile provides exclusive information about the bacteria present in the microbiome and correlates it to a skin type such as oily, dry, sensitive or ageing.
Laurent Bourdeau, head of Active Beauty, said: “The creation of i-MAPS is not only an impressive achievement in microbiome research, but also a turning point in the game for the cosmetics world. This technological breakthrough creates new strategic opportunities for our customers to explore the customization of beauty products with microbiome data in the future.”
The new technology enables customers to include microbiome research into their products to help consumers adjust their skin care routines. Globally, 73% of people said they are willing to try cosmetic products with a skin microflora concept and 78% recognize that when the skin microflora is unbalanced, it can result in skin-related problems or diseases.