Givaudan Active Beauty today announced at SCS Formulate in Coventry (UK) the development of Silkgel, the only sustainable vegan biomimetic silk created by white biotechnology, with amazing benefits for hair and also for the skin.
Produced by biotechnology, the biomimetic silk was created to be natural silk twin for skin and hair care. Produced by means of fermentation using plant starch as natural source of energy, Silkgel has many hair care benefits. Its high-performing, repairs, but also protects hair from pollution and ensures a perfect long-lasting colour due to its film-forming properties. As a multifunctional product, it also nourishes the hair and improves smoothness.
The impact of consumer choices on the planet is making them choose to go vegan or plant lifestyles, which extends to beauty.
Kristin Schacht, Product Development Manager Biopolymers, said: “The biodegradable polymers built a layer around the hair fibre that protects them from thermally or chemically induced structural damages. Additionally, vegan silk is proven to r epair damaged hair fibres by regenerating their structure.”
Consumers are becoming increasingly concerned about the impact of their choices on the planet. To counteract it, many of them choose to go vegan or opt for plant-based lifestyles. Veganism is growing rapidly in popularity around the world and extends to beauty.
According to Mintel the launches of vegan beauty products more than doubled globally in the last five years, with 25% of British women aged 16-24 seeking natural or organic hair care products made from vegan ingredients. These statistics are meant to improve if we take into account that the percentage of vegans increased by 360% in the last 10 years in the United Kingdom.
Silkgel addresses this consumer demand for more vegan beauty options by eliminating silicon, an ingredient defined as “unpleasant” by 53% of people, in research conducted by Givaudan itself.