Avon to be first direct sales beauty company available on Rappi, an on-demand Avon will be the first direct sales beauty company available at Rappi, an on-demand delivery service with more than one million users in Brazil and growing presence in South America.
In the initial pilot, more than 100 Avon products will be available for two-hour deliveries through Avon Representatives selected for customers in São Paulo in Brazil and Bogotá and Medellín in Colombia. The pilot service is expected to expand to other cities in Brazil and to major cities in Argentina, Chile and Mexico during the first half of 2019.
José Vicente Marino, Executive Vice President and General Manager, Avon Brazil said: “We’re delighted to be trialing this partnership with Rappi to provide a really easy way for our top-selling Representatives to serve their customers better and faster. It isn’t just a delivery solution but potentially a whole new approach to connect with consumers. We look forward to seeing the results as the pilot expands.”
The partnership represents one element of the transformation plan to ‘Open Up Avon’ by improving access to Avon products for customers anywhere, anytime. With a new focus on transforming and expanding the e-commerce experience for its customers, Avon is becoming a digital-first, fast-beauty brand to respond to changing demand from customers looking for faster access to new beauty products.
Jan Zijderveld, Avon Chief Executive Officer, said: “Today’s announcement is an exciting step in our efforts to open up Avon to new strategic partnerships to better serve our customers, support our Representatives and grow our business. We expect to scale this and similar delivery services to meet the current and future expectations of our Representatives and their customers. This is just one example of how we’re transforming Avon, and we aim to make similar services available far more widely in 2019.”